How Lean Bean Fitness Builds Community on ClassPass

June 9, 2018

We’re excited to feature Lizzie Bland, founder of Lean Bean Fitness™ and Lean Bean Retreats and winner of the 2018 ClassPass Customer Champion Partner Award, for this post!

 

 

A longtime dance and fitness enthusiast, Lizzie Bland founded Lean Bean Fitness™ (LBF) after graduating from The Urdang Dance Academy, a prestigious school in London, and moving to Sydney. Her teaching experience includes personal training, pilates, barre, yoga and boxing. Bland knew her passion lied at the intersection of fitness and community, which inspired her to start LBF ​in 2015 ​as a boot camp overlooking Australia’s iconic Bondi Beach.

 

After finding success that first year, ​LBF settled in its first ​studio home in Bondi ​Beach in 2016. Since then, LBF has ​built a community of hundreds of “Lean Beans that laugh and sweat together, with making friends and having some fun being at the core of the LBF experience,” according to Bland. A second studio​ recently opened ​in Darlinghurst and more openings are in the works.​

 

LBF brands itself as Sydney’s favourite place for female fitness. Classes are based on continuous functional body weight movement and are choreographed by instructors with a range of dance, HIIT, barre and pilates backgrounds. ​Lean Bean’s success has everything to do with Bland’s commitment to building community. This year, LBF won the 2018 Class Pass Customer Champion Partner Award, which is given to a business that demonstrates exemplary customer service through online engagement and community. We asked Bland what she’s learned about building community and how she’s leveraged ClassPass along the way.

 

Here’s her advice: Understand what community means for your studio.It’s so important to clearly identify your core community. Who are they and what are they passionate about? According to Bland, “a typical Lean Bean is a fun-loving, fearless, and fabulous woman who likes to work hard but play a little harder. She loves the physical and mental challenge of the intense workouts but also ​knows when to have a bit of fun​. She knows that the hardest part is always the showing up and once the class starts it’s over before they know it.”Community at LBF is all about girlfriends who support one another’s fitness journeys while having fun. “Lean Bean is a studio where we want our girls to feel happy, comfortable, free from judgement and ready to sweat,” Bland says. “We would love for anyone who steps foot in the doors to feel welcome and like they are working out with a group of their best friends."

 

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